Flux: Never Gon’ Agave You Up 

You Know the Spirit. And So Do We.

Some things have a way of sticking around.

A song released in 1987 becomes one of the internet’s most enduring inside jokes. A barrel gets tucked away for eight years and refuses to be forgotten.

Meet Flux: Never Gon’ Agave You Up—our latest limited release and our spirited nod to the song, the meme, and the cultural phenomenon that just keeps rolling.

Because we’re never gonna give up a chance to make something unexpected.

Never Gonna Give You Up

This isn’t traditional tequila. It’s an agave spirit aged for eight years in a used Tennessee bourbon barrel, where roasted agave meets the rich character of Tennessee oak.

Bottled at 112 proof, it’s bold, complex, a little unexpected, and—much like a certain song—pretty hard to get out of your head.